Resources
The social psychology phenomenon where individuals categorize others into in-groups (those they identify with) and out-groups (those they do not), often leading to favoritism and bias.
The capacity to have an effect on the character, development, or behavior of someone or something.
A marketing strategy that involves collaborating with influential individuals to promote products or services.
The influence that occurs when individuals conform to the behavior of others because they believe those others possess knowledge or information.
Becoming a member of a specific club or organization, signifying shared interests and values.
People who share similar values, beliefs, or interests, often influencing each other.
Belonging to a group or organization, often influencing behavior and decisions.
The influence that occurs when individuals conform to the behavior of others in order to fit in and be accepted by the group.
Established rules or standards of behavior within a society or group.
The endorsement or acceptance from peers, often driving individual decisions.
The influence exerted by peers, encouraging individuals to conform to group norms or make certain choices.
The subjective assessment of the worth or benefit of a product or service based on personal beliefs.
The act of convincing or influencing others to adopt a certain belief, attitude, or action.
The state of being well-liked or widely recognized, often influencing social proof.
A sense of comfort and confidence in a social setting, where one feels safe expressing opinions.
Widespread agreement or alignment of public opinion or attitudes on a particular issue.
The collective attitudes, beliefs, and sentiments of a population, often impacting decision-making.
Numeric or symbolic evaluations assigned to products or services to indicate quality or satisfaction.
Suggestions or advice provided by others regarding choices, often influencing decision-making.
The overall perception or impression of an individual, organization, or product in the eyes of others.
Strategies and actions taken to maintain and enhance one's personal or professional reputation.
Written or spoken assessments of products, services, or experiences, often shared publicly.
The feeling of being welcomed and valued within a social group or community.
Promotional content and campaigns distributed on social media platforms.
The validation or acceptance received from others for one's choices or actions.
.svg)
