13 Best Social Proof Tools To Boost Your Conversions (July 2025)

Social proof tools come in various forms and help businesses leverage different types of social proof, such as expert endorsements, customer reviews, user-generated content, and real-time notifications of customer activity.

These tools play a crucial role in building credibility, creating a sense of urgency, and reinforcing the value offered by a product or service.

If you're not already using social proof in your marketing strategy, you're missing out on more conversions. It's that simple.

In this article, we'll dive into the world of social proof and the 15 best social proof tools to leverage based on your business needs to boost conversions in 2024, and beyond.

Best Social Proof Tools Comparison

The 15 Best Social Proof Tools to Boost Conversions

1. Simple Testimonial

With Simple Testimonial, businesses can easily gather video testimonials from their customers, share them on social media, and use them to improve their online reputation.

Simple Testimonial is the leader of the pack, and the #1 video testimonial software for a reason - it's simple, and not made overcomplicated (or overpriced) with extra bells and whistles.

Some of the core features of Simple Testimonial include customizable branding, automated video editing, and easy video sharing. Simple Testimonial offers a free trial and a variety of pricing plans to fit businesses of all sizes.

Simple Testimonial Solves the 3 Most Common Pains Most Users Have

1. Frictionless Collection — Turn “I’ll get to it” into instant video responses

Traditional outreach stalls when customers must schedule a call, find a webcam, or upload a file.

Simple Testimonial swaps the hassle for a single tap: your customer opens a mobile‑friendly link, records, and submits in under a minute—no log‑ins or apps required.

Automated email nudges keep the request top of mind, so you capture genuine stories while enthusiasm is high.

Most teams see 5–10× more videos in their first month compared with manual chasing.

2. Authenticity First — Raw stories that resonate

Polished promo reels can feel staged; what converts is sincerity.

Simple Testimonial captures unedited, real‑world footage directly from your customers’ phones or laptops.

Background noise, casual tones, and off‑the‑cuff reactions give viewers an honest glimpse of the product experience—exactly the kind of social proof modern buyers trust.

You can trim or caption later if you choose, but the platform’s default is to keep content raw, so nothing gets lost in post‑production and every nuance rings true.

3. Lightweight, No‑Code Publishing — Embed social proof without slowing your site

Bulky iframes and ad‑hoc dev tickets are conversion killers.

Simple Testimonial provides copy‑paste widgets that lazy‑load, inherit your site’s styling, and pass Core Web Vitals, preserving SEO performance.

Choose a rotating carousel, searchable gallery, or single hero video, then drop the snippet wherever needed—no developer required.

Together, these three capabilities—frictionless collection, authenticity‑first content, and no‑code publishing—turn testimonial bottlenecks into competitive advantages, letting you deploy high‑impact social proof exactly where it converts fastest.

Here's How It Works

Best Features

1. Simple user interface & intuitive UX

Simple Testimonial is deliberately streamlined—no confusing dashboards or expensive add‑ons—so anyone can request, approve, and publish videos in minutes.

2. Customizable testimonial forms

Tailor every submission form with your own text, logo, and brand colors to create a seamless experience that feels native to your product or site.

3. Easy widget embeds in a few clicks

Display videos anywhere with lightweight, fast‑loading widgets that you can copy‑paste into your CMS or landing page builder—no developer required.

4. Slack support & direct access to the founders

Get real‑time answers and feature requests handled quickly through the product’s dedicated Slack channel, where the founding team personally jumps in to help.

Plans & Pricing

Simple Testimonial offers a free trial and three pricing plans starting at $37 per month.

2. Reviews On My Website

‍

Summary

Reviews On My Website is a social proof tool that aggregates reviews from different review platforms and displays them on your website.

It helps businesses showcase multiple sources of positive written feedback in one place.

Reviews On My Website is an excellent solution for companies looking for a solution that allows you to collect and display written reviews, such as Google reviews, in a matter of a few clicks.

Requesting reviews from customers is also made easy, with customizable feedback forms that are easy to set up, and are user-friendly for your customers to leave their feedback.

‍

Best For

SMBs that are looking for a written review collection and reputation management tool that is cost-effective, and doesn't have all of the bells and whistles that wrack up your monthly bill to a few hundred dollars per month, or more.

‍

Features

• Review Collection: Collect reviews from popular platforms.
• Beautiful Widgets: Showcase collected reviews on your website using visually appealing widgets.
• Automated Review Requests: Automatically request reviews from customers.
• Responsive Customization: Responsive and customizable widget design.

‍

Pricing

Reviews On My Website's pricing starts at $9 per month, with the option to scale up to larger plans to fit your needs, as well as depending on how many business locations you might have.

‍

3. Fomo

Summary

Fomo is a social proof automation tool designed to help businesses increase credibility, engagement, and conversions by displaying real-time notifications of customer activities and interactions on their website.

Fomo leverages the power of social proof to show potential customers that others are engaging with the brand, leading to enhanced trust and credibility.

The software generates dynamic notifications for actions like purchases, sign-ups, reviews, and more, creating a sense of constant activity and encouraging visitors to take desired actions.

Fomo is best suited for businesses looking to boost online engagement, improve user trust, and drive conversions by showcasing real-time customer interactions, making it particularly valuable for e-commerce websites and online stores.

‍

Features

• Customizable notification pop-ups
• Boasts over 108+ integrations, for easy set up
• Real-time updating of customer activities
• Conversion tracking and analytics
• API access for custom integrations

‍

Pricing

Fomo's pricing starts at $25 per month, and includes 8,000 notifications per month for one single website.

‍

4. ProveSource

‍

Summary

ProveSource is a social proof tool that generates notifications based on user interactions with your site, indicating popularity and trustworthiness.

It helps increase conversions by leveraging the psychological phenomenon of social proof.

‍

Features

• Customizable notification design
• Automation rules and triggers
• Integration with multiple platforms
• Real-time analytics and insights
• A/B testing functionality

‍

Pricing

Prove Source's pricing starts at $24 per month, which includes up to 20k total monthly unique visitors.

‍

5. YotPo

Summary

‍YotPo is an eCommerce marketing platform providing businesses a suite of tools including social proof, reviews, and visual marketing.

It aims to improve customer trust and increase conversions by showcasing positive customer experiences.

‍

Best For

Businesses that run eCommerce stories, especially that run on Shopify, that are interested in collecting and embedding written reviews.

‍

Features

• User-generated content and reviews
• On-site widgets and galleries
• Integration with eCommerce platforms
• Customizable design options
• Analytics and reporting features

‍

Pricing

YotPo's pricing starts at $15 per month, for 50 total monthly orders. The cost of the solution scales based on your stores total number of orders.

‍

6. Loox

‍

Summary

‍Loox is a product review app focused on displaying visual reviews from customers, specifically for Shopify stores.

It helps businesses build credibility and increase conversions by showcasing real customer experiences through images and testimonials.

‍

Features

• Photo-based reviews
• Integration with eCommerce platforms
• Customizable display widgets
• Import and export of reviews
• Incentives for leaving reviews

‍

Pricing

Loox's monthly pricing starts at $9.99 per month, including a free trial. It's based on your total number of orders, starting at a total number of 500 orders for the beginner plan.

‍

7. BirdEye

‍

Summary

BirdEye is a reputation management and customer experience platform that provides social proof tools such as review management and customer surveys.

It helps businesses gather valuable feedback and display positive reviews to build trust.

‍

Features

• Review aggregation and monitoring
• Customer surveys and feedback collection
• Integration with review platforms
• Review response management
• Customizable review widgets

‍

Pricing

BirdEye doesn't offer pricing directly on their website. You'll have to book a demo call to learn more.

‍

8. VocalVideo

‍

Summary

‍VocalVideo is a video testimonial platform focusing on collecting and sharing customer success stories through video.

It aims to capture the authenticity of customer experiences and build trust with potential customers.

‍

Features

• Video testimonial collection
• Customizable video player
• Responsive design for mobile compatibility
• Integration with website platforms
• Video analytics and insights

‍

Pricing

VocalVideo only offers quarterly, or annual billing. Their quarterly billing starts at $297 billed quarterly.

‍

9. SmashBalloon

‍

Summary

‍SmashBalloon is a social media integration tool allowing businesses to display user-generated content from social media platforms on their websites.

It helps create social proof through authentic customer interactions and testimonials.

‍

Features

• Integration with multiple social media platforms
• Customizable display options
• Filtering and moderation tools
• Responsive design for mobile compatibility
• API access for custom integrations

‍

Pricing

SmashBalloon starts at $299 for access to all social media platforms, including Facebook, Instagram, Twitter, and YouTube.

‍

10. Provely

Summary

Provely is a social proof tool that creates customizable pop-up notifications based on user activities on your website. It demonstrates the popularity and demand for your products, encouraging more visitors to convert.

‍

Features

• Customizable pop-up design
• Real-time activity tracking
• Integration with various website platforms
• Conversion tracking and analytics
• Campaign management features

‍

Pricing

‍For pricing details visit the Provely website.

‍

11. Endorsal

Summary

Endorsal is an automated customer review management software that streamlines the process of collecting and displaying customer testimonials for businesses.

It offers the ability to import reviews from platforms like Google and Facebook, and it facilitates automatic review requests to customers through email.

The software works through three simple steps: creating a custom form to collect data, sending automated review requests via email, and then displaying the collected testimonials on websites.

Endorsal is particularly useful for businesses looking to enhance their online reputation by showcasing authentic customer feedback. It's designed to save time and effort by automating the review collection process, making it an ideal tool for businesses aiming to build trust and credibility with potential customers.

‍

Features

• Automated Testimonial Collection: Endorsal provides powerful social proof tools to automate the collection of customer testimonials for businesses.
• Custom Review Forms: Users can build custom forms to gather specific data and feedback from customers, streamlining the testimonial collection process.
• Automated Review Requests: The software enables sending automated review requests to customers via email, making it convenient to gather reviews.
• Embeddable Testimonials: Endorsal allows users to embed testimonials anywhere without coding knowledge, enabling the display of customer feedback on various platforms.
• Innovative Features: Endorsal offers innovative features like review request forms and the ability to pull reviews from different platforms, enhancing its utility.

‍

Pricing

1. Free Plan: Suitable for those just starting out, offering basic features.
2. Paid Plans: These include the Professional plan at $79.00 per month and the Agency plan at $199.00 per month.
3. Custom Plan: Endorsal also offers custom plans based on customer requests.

‍

12. Repuso

‍

Summary

Repuso is a cloud-based review aggregation tool that excels in automatically monitoring various social media channels for reviews and testimonials. It gathers these reviews and testimonials and then showcases them on users' websites. Repuso's primary function is to simplify the process of collecting, approving, and displaying customer/client testimonials, helping businesses effectively showcase positive feedback and enhance their online reputation.

This software is designed for website owners who want to streamline the review collection process and enhance their online presence through customer feedback. Repuso's ability to centralize reviews from different platforms and display them in one dashboard makes it a valuable tool for businesses seeking to harness the power of customer testimonials

‍

Features

• Auto Tracking: Repuso automatically monitors social media channels for reviews.
• Widget Customization: Customize widgets to showcase reviews on your website.
• Integration: Repuso integrates with various platforms to collect reviews from multiple sources.
• Live Visitor Count: Track live visitor counts to display real-time engagement.
• Recent Activity: Stay updated with recent activities related to reviews and testimonials.

‍

Pricing

1. Basic Plan: Priced at $9 per month when billed annually or $12 on a monthly basis. This plan includes features like 2 widgets.
2. Enhanced Plan: This plan is available at $19 per month when billed annually or $27 monthly. It offers more widgets and additional features.
3. Agency Plan: The Agency plan is priced at $23 per month. However, details about the specific features included in this plan are not provided in the search results.

‍

13. Boast

Summary

Boast.io is a software designed for collecting videos, reviews, and written feedback from customers, and it's primarily focused on facilitating video interactions

The platform distinguishes between testimonials and reviews and emphasizes the significance of understanding the nuances between them. It's best suited for businesses or individuals seeking to leverage video testimonials or written feedback from their clientele to enhance trust, foster business growth, and promote their brand or services.

‍

Features

• User-Generated Video Collection: Boast.io enables businesses to gather videos from users, facilitating the collection of video testimonials and reviews which can be leveraged for brand trust and growth.
• Feedback Management: This feature allows businesses to manage customer feedback, ensuring that they can process and understand customer sentiments effectively.
• Custom Form Builder: This gives businesses the flexibility to create custom forms tailored to their specific needs, which can be useful for gathering specific feedback or testimonials.
• Display Reviews on Websites: Boast.io provides tools that make it easy to display customer reviews directly on websites, leveraging them for social proof, SEO, and more.
• Embeddable Widgets: Boast.io offers widgets that can be embedded on websites, allowing businesses to showcase praise and testimonials from their customers seamlessly.

‍

Pricing

1. Team Plan: This plan is suitable for medium-sized businesses. It starts at $100 per month and provides features for receiving and managing customer feedback and testimonials.
2. Enterprise Plan: For businesses with custom needs, Boast.io offers an Enterprise plan priced at $249 per month. This plan provides benefits such as unlimited responses, forms, locations, staff, and a dedicated account manager to assist with integrating Boast into your workflow.

Final Thoughts

Implementing social proof tools can be vital for businesses looking to improve their online visibility, attract more site visitors, and ultimately drive significant growth in sales.

These versatile tools serve to increase trust, reliability, and credibility among potential customers, making it much more likely for them to become loyal brand advocates.

FAQs

What Is Social Proof, and How Does it Help With Conversions?

Social proof is the psychological phenomenon where people look to the actions of others to guide their own decisions. In the context of business and marketing, it boosts trust, engagement, and credibility when potential customers see others praising or engaging with your products or services, thereby increasing conversions and sales.

Social proof can come in various forms, such as customer reviews, testimonials, case studies, and influencer endorsements. By showcasing positive social proof on your website, you signal to site visitors that your products and services are reliable, ultimately improving their likelihood to make a purchase or subscribe to your offerings.

Does Social Proof Work?

Yes, social proof is a powerful tool for driving conversions and increasing revenue. Research shows that customers trust peer recommendations more than advertisements or expert suggestions, making it an essential part of any successful marketing campaign. Higher trust levels can result in an increased number of customers, subscribers, and site visitors. Additionally, incorporating social proof into your website allows for valuable analytics so that you can tailor your strategies and boost further engagement.

How to Get Social Proof?

There are several ways to gather social proof for your business:

1. Customer reviews: Encourage customers to leave reviews on your website, Google Reviews, and other platforms.
2. Testimonials: You can request testimonials from your satisfied customers and display them on your website.
3. Case studies: Share success stories of your customers' experience with your products or services.
4. Influencer partnerships: Collaborate with relevant influencers to promote your offerings and leverage their audience.
5. User-generated content: Encourage customers to post photos or share their experience with your products on social media.

By implementing these strategies, you can showcase the value and effectiveness of your products or services, thereby boosting credibility and enhancing trust.

How do I Get Social Proof on My Website?

To effectively showcase social proof on your website, consider the following steps:

1. Select the type of social proof that best fits your business (e.g., reviews, testimonials, case studies, etc.).
2. Use customizable widgets or social proof software tools, like ProveSource, Fomo, or Yotpo, to easily integrate and manage the display of social proof on your website.
3. Determine display rules to ensure that relevant social proof appears at the right time and place on your website, creating a seamless user experience.
4. Perform A/B testing to optimize the presentation and placement of your social proof, maximizing its impact on conversions and revenue.
5. Regularly update the content with fresh social proof to maintain a dynamic and engaging website.

Incorporating social proof on your website is an essential aspect of driving conversions, increasing sales, and building trust with potential customers, making it a valuable asset for any business looking to grow and succeed.