15 SaaS Video Testimonial Questions That Unlock Great Customer Stories

As a SaaS founder or marketing lead, you know that testimonials are a powerful tool for establishing credibility and building trust with potential customers.

In the SaaS industry, video testimonials can be especially effective in showcasing the benefits of your software and providing social proof of its value.

In this article, we’ll provide you with 15 questions to ask when creating SaaS video testimonials.

By asking the right questions, you can elicit powerful and compelling responses from your customers that will resonate with your target audience and help you to build social proof fast, and convert more demos and signups.

Let's go.

What Is a SaaS Testimonial?

A SaaS testimonial is a first-person endorsement—written, filmed, or captured on social media—in which a real customer explains the problem they faced, how your product solved it, and what measurable results followed.

Unlike a star rating or a one-line review, a testimonial supplies context: role, industry, company size, and hard numbers that make the story both relatable and credible.

Why Testimonials Super-Charge SaaS Growth

1. Building Instant Trust With Visitors

Prospects believe other users long before they believe you.

In one study, adding only three lines of testimonials to a landing page lifted conversions by 34 percent, proving that even a small dose of social proof can translate directly into revenue.

2. Showing Outcomes, Not Promises

A testimonial replaces marketing hype with lived results—fewer support tickets, faster onboarding, lower churn.

By letting customers quantify their wins, you anchor your value proposition in evidence, not adjectives, so skeptical buyers feel safe moving forward.

3. Rising Above the Competition

Analyses of high-performing landing pages show that barely a third include testimonials at all.

If you showcase proof while rivals rely on feature lists, you step into a conversion gap they have left open.

4. Capturing Attention With Video Testimonials

Video multiplies the effect: viewers retain 95 percent of a message they watch versus just 10 percent of one they read.

When that video appears on a landing page, conversion rates can jump as much as 80 percent—an upgrade that would cost fortunes to replicate with ad spend alone.‍

Anatomy of a High-Performing Testimonial

A Credible Speaker

List the customer’s full name, job title, and company logo. Real identities defeat doubts about authenticity and let prospects match themselves to the speaker’s role.

A Before-and-After Snapshot

Summarize the pain point and the quantified improvement: “We cut churn by 22 percent in 60 days.” Numbers crystallize value faster than adjectives ever can.

A Specific Narrative

Invite the customer to tell a short story: what wasn’t working, what changed after adoption, and how life looks now. Narrative context keeps readers engaged and makes the result feel attainable.

Relevant Detail

Tag each testimonial by industry, use case, or company size. Segmented proof helps visitors see that your product has solved problems for businesses like theirs.

Social-Proof Layering

Combine written quotes with a headshot, add a one-minute video, or embed a screenshot of the customer’s public tweet. Multiple proof points reinforce each other and appeal to different content preferences.

How to Collect Testimonials (Text & Video)

Email Requests

Send a brief, three-question email at a success milestone—high NPS score, feature adoption, or public praise.

Clear prompts make it easy for busy users to respond with usable material.

Branded Testimonial Forms in Simple Testimonial

Spin up a custom form inside Simple Testimonial in under a minute.

Embed the link in product modals or success emails, and every response lands neatly in one dashboard, already formatted for instant publishing.

Remote Video Capture With Simple Testimonial

The same platform lets customers record HD video in their browser, guided by on-screen cues that keep takes tight and on-message. Because filming happens remotely, you dodge travel, crew, and file-transfer costs without sacrificing polish.

When to Ask: Timing Triggers

The Activation Moment

Right after users achieve their first “Aha!” outcome, they are energized and eager to talk—capture that enthusiasm before it fades.

Renewal or Expansion

Contract renewals and plan upgrades prove value; asking then produces testimonials that highlight ROI and long-term satisfaction.

Public Praise

If a customer tweets love for your product or leaves a glowing review, follow up immediately. Converting spontaneous praise into a formal testimonial takes minimal effort and keeps momentum alive.

Executive Buy-In

When an internal champion secures budget approval, they often feel proud of the victory. Recording their story underscores strategic impact and resonates with other decision makers.

Managing Testimonials in One Place

Scattershot quotes buried in Slack threads slow down marketing. Simple Testimonial acts as a single source of truth: tag each asset by persona, vertical, and funnel stage so sales reps and marketers can retrieve perfect proof in seconds rather than hours.

Where and How to Display Testimonials

Pricing, Landing, and Upgrade Pages

Position outcome-driven quotes or 60-second videos beside each pricing tier.

By aligning proof with price, you calm purchase anxiety at the very point of friction.

A “Wall of Trust” Page

Dedicate a standalone hub to an endless stream of written, video, and social testimonials.

This living archive comforts skeptics who need extra reassurance and serves as a media kit for journalists or partners.

Social Images and Email Snippets

Transform each testimonial into a branded quote card or looping GIF straight from the Simple Testimonial dashboard.

Distribute these assets across LinkedIn, X, and nurture emails to extend reach far beyond your website.

15 SaaS Video Testimonial Questions

1. What were your pain points before using our software?

Start by asking your customers about the challenges they faced before using your software.

2. How has our software helped you overcome those challenges?

Next, ask your customers to describe how your software has helped them solve their problems.

This is the heart of your testimonial and should highlight the specific benefits of your software in a tangible and relatable way.

3. What was the deciding factor in choosing our software over the competition?

Ask your customers what made them choose your software over other options on the market.

This helps to establish your unique value proposition and can help differentiate your brand from competitors.

4. How easy was it to get started with our software?

Ease of use is a critical factor in the adoption of any software, so it’s important to ask your customers about their onboarding experience.

Understanding ease-of-use can address any potential barriers to entry for new customers and demonstrate your commitment to a positive user experience.

5. How has our software impacted your day-to-day operations?

Ask your customers about the specific ways in which your software has improved their business processes.

This can help to establish the tangible benefits of your software and provide a clear value proposition for potential customers.

6. What are some unexpected benefits you’ve experienced since using our software?

In addition to the expected benefits, ask your customers about any unexpected or surprising benefits they’ve experienced since using your software.

This can help to establish your software as a versatile and valuable tool for a variety of use cases.

7. How responsive has our customer support team been?‍

Customer support is an important factor in the success of any SaaS product, so it’s important to ask your customers about their experience with your support team.

8. How has our software improved bottom line revenue?

Ultimately, the success of any software product is tied to its ability to deliver tangible business results.

Ask your customers about the specific ways in which your software has improved their bottom line, whether through increased revenue, reduced costs, or other metrics.

9. Would you recommend our software to others? Why or why not?

This is a simple but powerful question that can help to establish your overall customer satisfaction and willingness to recommend your product to others.

It also provides valuable feedback for improving your product and addressing any potential concerns.

10. How does our software compare to other options on the market?

Ask your customers to compare your software to other options on the market.

This can help to establish your unique value proposition and address any potential concerns about competing products.

11. How has our software evolved since you first started using it?

Software is constantly evolving, so it’s important to ask your customers about their experience with updates and new features.

This can help to establish your commitment to innovation and address any potential concerns about outdated software.

12. How would you describe our software to someone who has never used it before?

Ask your customers to provide a brief overview of your software in their own words.

This can help to establish your brand identity and provide valuable user-generated content for.

13. How would you describe our software to someone who has never used it before?

Ask your customers to provide a brief overview of your software in their own words.

This can help to establish your brand identity and provide valuable user-generated content for potential customers to read.

14. Can you share any success stories or specific use cases for our software?

Ask your customers to share any success stories or specific use cases for your software.

This can help to establish your software as a versatile and valuable tool for a variety of business needs.

15. How has our software improved collaboration and communication within your team?

Collaboration and communication are critical components of any successful business, so it’s important to ask your customers about their experience using your software in this context.

This can help to establish your software as a valuable tool for team collaboration and address any potential concerns about communication issues.

16. How has our software helped you achieve your business goals?

Finally, ask your customers about the specific ways in which your software has helped them achieve their business goals.

This can help to establish your software as a critical component of their overall business strategy and provide a clear value proposition for potential customers.

Get Started in Minutes With Simple Testimonial

Gathering compelling SaaS testimonials no longer requires film crews, agencies, or weeks of back-and-forth.

Simple Testimonial unites request emails, branded collection forms, remote video capture, and instant publishing in a single workspace—often turning raw enthusiasm into live social proof in under an hour.

Ready to watch conversion rates climb while slashing production costs? Create your free Simple Testimonial form today and start collecting proof that sells.

Final Thoughts on SaaS Video Testimonials

Creating effective SaaS video testimonials requires careful planning and execution.

By asking the right questions, businesses can create compelling video content that highlights their product's features and benefits, while also addressing common objections and concerns.

One key takeaway from this article is the importance of energy and enthusiasm in video testimonials. Customers who are excited about a product are more likely to provide engaging and persuasive testimonials that can help drive sales and conversions.

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