Resources
Linking a person, brand, or product with a particular idea, image, or group.
The tendency to attribute greater accuracy or credibility to information or opinions provided by authority figures.
Individuals or entities perceived as experts or leaders in a particular domain, influencing decisions.
The tendency to adopt certain behaviors or beliefs simply because many others are doing so.
The phenomenon where people tend to adopt behaviors or beliefs because they see others doing so.
A set of interconnected beliefs and values that guide an individual's attitudes and behaviors.
The feeling of belonging to a group or community, often influencing behavior and choices.
In-depth examinations of specific instances or examples to illustrate success or effectiveness.
Public figures or celebrities promoting products or services, leveraging their fame for persuasion.
The combined problem-solving and decision-making abilities of a group or collective.
A group of individuals with shared interests, values, or goals, often influencing each other's choices.
The tendency to seek and interpret information in a way that confirms one's preexisting beliefs.
The act of adjusting one's behavior or beliefs to match the attitudes or actions of a group.
General agreement or alignment of opinion among a group, lending credibility to a decision or choice.
The quality of being trusted and believed in, often associated with expertise and reliability.
Patterns of behavior that emerge when individuals are part of a large group or crowd.
The collective intelligence or decision-making ability of a group of people.
Norms and behaviors that are specific to a particular culture or society.
Public support or approval given by a person, often with authority or fame, to a product or cause.
Advice or recommendations provided by knowledgeable professionals in a specific field.
The fear or anxiety that others are having enjoyable experiences from which one is absent.
Being associated with a particular group or identity, influencing decisions and actions.
A strong commitment and allegiance to a particular group, often influencing decisions and actions.
A situation in which group members prioritize harmony and consensus over critical thinking and decision-making.
The tendency of individuals to follow the crowd or group, often without considering their own preferences.
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