Asking your customers to provide a video testimonial can be an incredibly effective way to build social proof and boost your business's credibility.
But not all video testimonials are created equal.
The reason is simple - it's all about what you ask, and how you ask it.
To ensure that you get valuable and insightful responses from your customers, you need to ask the right questions.
Here's what you need to know in order to creative highly effective testimonials by leveraging our list of video testimonial questions and best practices.
Testimonial Question Best Practice
1. Keep It Short and Sweet
When creating video testimonial questions, it's crucial to keep both the questions and video concise. Remember that your audience's attention span may be limited, and potential customers want essential information quickly. By focusing on a few key questions and asking respondents to share their experiences, you can ensure that the video remains engaging and relevant, maximizing customer satisfaction.
2. Don’t Ask Too Many Questions
Resist the urge to ask a long list of questions in your video testimonial script. Instead, identify a few essential questions that will help demonstrate your product or service's value to your audience. Prioritize questions that elicit customer anecdotes or unique insights that potential customers can relate to or find useful.
3. Think Backwards from Your Goal
When crafting your video testimonial questions, first identify the specific goals you want to achieve with the testimonial. Are you aiming to show how your product or service solved a particular problem, or highlight an aspect of customer satisfaction? Begin by defining your goal, and then work backward to create targeted questions that will help you achieve it. This approach will ensure the video remains focused and compelling to your audience.
4. Don't Overthink It
Sometimes, the most effective video testimonial questions are the simplest ones. Avoid overcomplicating your script or trying to address every possible angle.
Instead, focus on eliciting genuine stories and emotions from your respondents. Remember, your goal is to show potential customers how real people have benefited from your offering, so keep your questions and video testimonial authentic and relatable.
The 14 Key Video Testimonial Questions to Ask
When creating a video testimonial, it is essential to ask the right questions that not only help convey the customer's experience but also align with your end goals. The questions you choose can have a significant impact on the effectiveness of the testimonial. Here's a list of 50 common video testimonial questions, categorized by their purpose and the insights they are trying to gather.
These questions help establish context and build trust with potential customers.
1. What is your name and company/industry?
Understand the customer's background and the type of business they operate in.
2. How long have you been using our product/service?
Determine the customer's experience level with the product/service.
These questions elicit the challenges faced by the customer and their need for a solution.
3. What were the main challenges you faced before discovering our product/service?
Identify the pain points the customer had and how the product/service alleviated them.
4. What other solutions did you consider before choosing our product/service?
Understand the alternatives the customer considered and what makes your product/service stand out.
These questions focus on the customer's direct experience with the product or service.
5. How has our product/service solved your problem(s)?
Showcase the tangible benefits of using the product/service.
6. What specific features of our product/service do you find most valuable?
Highlight the unique selling points that resonate with the customer.
7. Can you share an example of how our product/service positively impacted your business?
Provide evidence of the product/service's effectiveness through real-world examples.
Results and Impact
These questions encourage customers to share the measurable results they experienced.
8. In what ways has our product/service helped you save time, money, or other resources?
Quantify the benefits and value the customer gained by using the product/service.
9. How has our product/service made your job or daily tasks easier?
Show potential customers how your product/service can improve their lives.
10. Can you share any metrics or statistics that demonstrate the impact our product/service has had on your business?
Provide proof of the product/service's performance through tangible numbers.
These questions assess the customer's satisfaction level with your product or service.
11. On a scale of 1 to 10, how satisfied are you with our product/service?
Gauge the customer's level of happiness with the product/service.
12. What’s one thing you would tell others considering our product/service?
Encourage customers to provide an honest and genuine recommendation.
Future Plans and Relationship
These questions delve into the customers' plans for using your product/service and the ongoing relationship with your company.
13. Do you plan on continuing to use our product/service in the future?
Determine the likelihood of repeat business and long-term customer retention.
14. How has your experience with our customer support/service been?
Evaluate the quality of your support system and how it contributes to overall customer satisfaction.
By asking these 50 testimonial questions, businesses can not only gather valuable insights for their marketing efforts but also create engaging, informative, and convincing testimonial videos that resonate with potential customers.
The Do's and Don'ts of Asking Video Testimonial Questions
Video testimonials are a powerful tool for businesses to showcase the positive experiences of their customers. However, it's important to approach the process of asking for a testimonial with care and consideration. Here are some additional do's and don'ts to keep in mind:
Do: Provide context for the testimonial
Before asking for a testimonial, make sure your customer understands why you're asking for it and how it will be used. Explain how their feedback will help improve your products or services, and how it will benefit other potential customers.
Do: Ask specific questions
While open-ended questions are important, it's also helpful to ask specific questions that will elicit detailed responses. For example, instead of asking "What did you think of our product?", try asking "How has our product improved your daily routine?" This will encourage your customer to provide more specific and meaningful feedback.
Do: Follow up with a thank-you message
After your customer has provided a testimonial, make sure to follow up with a message thanking them for their time and feedback. This will show that you value their input and appreciate their willingness to help.
Don't: Edit the testimonial without permission
It's important to respect your customer's words and not edit their testimonial without their permission. If you feel that some editing is necessary, make sure to discuss it with them first and get their approval.
Don't: Offer incentives for testimonials
Offering incentives for testimonials can make your customers feel pressured or coerced into providing positive feedback. It's important to let them provide their honest opinions without any external influence.
Don't: Ignore negative feedback
While it's always great to receive positive feedback, negative feedback can also be valuable in helping you improve your products or services. Make sure to acknowledge and address any negative feedback you receive, and use it as an opportunity to make improvements.
By following these do's and don'ts, you can ensure that your video testimonials are authentic, meaningful, and effective in showcasing the positive experiences of your customers.
Video testimonials can be an incredibly powerful marketing tool, but only if you ask the right questions.
By using the 20 best video testimonial questions outlined in this article, you can ensure that you collect valuable, authentic, and compelling feedback from your customers that will help increase your business's credibility and boost sales.