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Video testimonials offer an engaging and authentic way to showcase a company's products or services by featuring genuine and satisfied customers.
As a result, various video testimonial apps have become essential tools for businesses looking to collect and edit customer video content efficiently.
These video testimonial apps simplify the process of gathering and editing testimonial footage, allowing businesses to maintain a consistent and polished online presence.
Some of the best apps in the market offer user-friendly interfaces and expert-crafted templates, making it easier for companies to create high-quality videos that resonate with their target audience.
In considering the right video testimonial app for your business, it's crucial to evaluate the features, ease of use, and customization options available.
Here are the best video testimonial apps we'd recommend that are worth a look in 2023.
Simple Testimonial: The Best Video Testimonial App
Summary
With Simple Testimonial, businesses can easily gather video testimonials from their customers, share them on social media, and use them to improve their online reputation.
Simple Testimonial is the leader of the pack, and the #1 video testimonial software for a reason - it's simple, and not made overcomplicated (or overpriced) with extra bells and whistles.
Some of the core features of Simple Testimonial include customizable branding, automated video editing, and easy video sharing. Simple Testimonial offers a free trial and a variety of pricing plans to fit businesses of all sizes.
Interactive Demo
Best Features
- Simple user interface, and easy-to-use: Simple Testimonial was built on the premise of being easy-to-use, without being overly convoluted with expensive features.
- Customizable testimonial forms: The customer testimonial forms are fully customizable, including the ability to adapt text, logos and colors.
- Easy widget embeds in a few clicks: The widgets for displaying video testimonials are customizable, load fast and can be embedded on-site in a matter of a few clicks.
- Slack support and access to the founding team: Compared to other solutions on this list, Simple Testimonials offers personalized 1-on-1 support via their Slack channel where you have access to their founders to ask questions, request features and solve your questions in real-time.
Plans and Pricing
Simple Testimonial offers a free trial and three pricing plans starting at $37 per month.
4 Other Video Testimonial Apps
VideoPeel
Summary
VideoPeel is a user-friendly platform designed for businesses to collect, manage, and share authentic video testimonials. It is tailored for marketers and business owners looking to showcase their product or service through the power of social proof.
Best Features
- Simple video collection process through personalized links and landing pages
- Automated video publishing to various platforms
Plans and Pricing
VideoPeel offers three pricing plans: Starter at $199/month, Pro at $499/month, and Priority at $1,799/month.
VideoAsk
Summary
VideoAsk is an interactive tool that allows businesses to engage with their customers by sending and collecting video responses. This versatile app caters to small businesses, entrepreneurs, and content creators aiming to foster deeper connections with their audience.
Best Features
- Personalized video interactions with customers
- Versatile integration with various platforms and devices
Plans and Pricing
VideoAsk has three pricing tiers: Free, Business at $30/month, and Business Plus at $50/month.
Boast.io
Summary
Boast.io is a comprehensive testimonials management platform that enables businesses to collect, showcase, and leverage video testimonials. The platform is ideal for companies aiming to build trust and credibility among their potential customers.
Best Features
- User-friendly testimonial collection forms
- Customizable widgets for displaying testimonials
Plans and Pricing
Boast.io offers a free plan and three paid plans: Solo at $25/month, Professional at $40/month, and Enterprise at $100/month.
VocalVideo
Summary
VocalVideo is an all-in-one video testimonial software that makes it easy to collect, edit, and brand testimonial videos. This powerful tool is designed for marketers and businesses seeking to harness the persuasive impact of video testimonials in their marketing strategy.
Best Features
- Streamlined video collection process
- Efficient editing tools and branding options
Plans and Pricing
VocalVideo pricing details can be obtained through a personalized demo request on their website.
Video Testimonial App: What to Look For
When searching for a video testimonial app, there are several key aspects to consider in order to find the most suitable solution for your business needs.
Ease of Use: A user-friendly app is essential for both the customers providing testimonials and for the team members managing the content. An intuitive interface allows for seamless navigation and efficient editing, making the process of collecting video testimonials more enjoyable and less time-consuming for all involved parties.
Editing Features: Robust editing tools can help transform a basic video into a polished and professional-looking testimonial. Look for apps that include options for trimming and splicing, adding text overlays, background music, and adjusting video quality. Some solutions, such as Vocal Video, offer a comprehensive set of editing features to ensure your video testimonials stand out in marketing campaigns.
Platform Compatibility: Ensure the app is compatible with the devices and operating systems used by your target audience. This will make it more accessible to a wider range of customers, increasing the likelihood of receiving testimonials. Ideally, choose an app that is compatible with both iOS and Android, as well as web-based platforms for added flexibility.
Pricing and Plans: Different video testimonial apps have varying pricing structures. It's important to evaluate your budget and assess the available options to find an app with a suitable pricing plan. Some apps offer a free trial, which can be an excellent way to test out the features before committing to a paid subscription.
Customer Support: Reliable customer support is a valuable aspect, particularly for businesses that may require assistance or troubleshooting during the video testimonial collection and editing process. Look for apps that offer prompt and helpful support via channels like chat, email, or phone.
The 3 Core Benefits of Video Testimonials in Marketing
Video testimonials have revolutionized the way companies market their products and services. These testimonials let potential customers get a glimpse of the real-life experiences of other customers who are pleased with their purchase. There are several key benefits to incorporating video testimonials into your marketing strategy.
Increased trust and credibility: One of the most powerful features of video testimonials is their ability to build trust and credibility for your brand. Seeing and hearing real customers rave about their positive experiences with your product or service evokes strong emotions and confidence in your potential customers. It's important to remember that people are more likely to believe their peers than a company's promotional material.
Enhanced communication and engagement: Video testimonials take customer engagement to a new level because they capture both verbal and nonverbal cues. When potential customers watch a testimonial video, they can see the genuine satisfaction in a person's facial expressions and body language, enabling them to relate better to the customer's experience. They are more memorable and can evoke an emotional response, which ultimately leads to a stronger connection with your brand.
Greater reach and shareability: Video content is highly engaging, visually appealing, and quick to consume, which makes it easily sharable on various platforms. When satisfied customers share their video testimonials on social media, it amplifies your message and fuels the power of word-of-mouth marketing. As a result, video testimonials have the potential to reach a wider audience and bring in more prospective customers than text-based testimonials.
