Testimonial Video Cost: Read This First - Don't Overpay

Justin Berg
Co-Founder at Simple Testimonial
Last Updated: 
May 28, 2024
In This Article

The cost of testimonial videos varies depending on several factors, but generally costs at least a few thousand dollars per video.

Seems expensive, right? It surely is.

A lot of businesses that have already outsourced and paid for video testimonials in the past years surely have overpaid.

There's now a better way to film video testimonials at a fraction of the cost, all while maintaining the quality of the end output.

In this article, we'll cover how much video testimonials cost on average, and how much you should be paying instead.

The Average Cost of Creating a Testimonial Video in 2024

Creating a testimonial video is an excellent way to showcase the positive experiences of your customers and promote your brand. However, the cost of producing these videos can vary depending on several factors.

In 2023, the average cost of creating a testimonial video in the USA is around $1,500 to $5,000. The cost can increase depending on the complexity of the video, the number of locations, and the number of people involved in the production.

The following table shows the average cost of creating a testimonial video in 2023:

Basic Testimonial Video

  • $1,500 - $2,500

Mid-Level Testimonial Video

  • $2,500 - $4,000

High-End Testimonial Video

  • $4,000 - $5,000

It's important to note that these are just average costs, and the actual cost of creating a testimonial video can vary depending on the specific requirements of the project. Some projects costing between $5-15k per video!

But - what if there was a better way to collect customer video testimonials, for a fraction of the cost?

Simple Testimonial can help you to collect and embed high-grade video testimonials on your website - in a matter of minutes.

If you're looking for an alternative solution to the "traditional" way of doing things, it'd be worth to give it a shot - and save a large chunk of your marketing budget in the process.

Costs of Collecting Testimonials with Simple Testimonial

Simple Testimonial offers a straightforward pricing structure that makes it easy for businesses of all sizes to collect and share customer testimonials.

The platform offers a free plan, as well as paid plans that offer additional features and functionality.

With the free plan, businesses can collect up to 2 testimonials, and these testimonials can be displayed on the business's website or social media channels.

The paid plans start at $49 per month and offer additional features such as unlimited testimonials, custom branding, and the ability to embed testimonials directly on a website without Simple Testimonial branding.

If you're looking for a cost effective way to collect video testimonials, vs. outsourcing it to an agency that charges an arm and a leg, Simple Testimonial might be a good fit for your business.

10 Factors that Affect the Cost of a Testimonial Video

Testimonial videos are a powerful marketing tool that can help businesses build credibility, increase engagement, and drive sales. However, the cost of producing a testimonial video can vary greatly depending on several factors. In this section, we will explore the key factors that affect the cost of a testimonial video.

1. Type of Testimonial Video

The type of testimonial video you want to produce will have a significant impact on the cost. A simple talking head testimonial video can be produced at a lower cost than a more complex video that includes product demonstrations, b-roll footage, and other features.

2. Video Features

The features you want to include in your testimonial video will also affect the cost. For example, if you want to include animations, special effects, or music, the cost will be higher than if you only want a simple video.

3. Length of the Video

The length of the video is another important factor that affects the cost. Longer videos require more filming and editing time, which increases the cost.

4. Pre-Production Planning and Preparation

Proper pre-production planning and preparation can help ensure that the testimonial video is engaging and effective. However, this planning and preparation can also increase the cost of the video.

5. Crew Size

The size of the crew needed to produce the testimonial video will depend on the complexity of the video. A larger crew will be needed for more complex videos, which will increase the cost.

6. Crew Expertise

The expertise of the crew will also affect the cost. A more experienced crew will be able to produce a higher quality video, but this will come at a higher cost.

7. Equipment

The equipment used to produce the testimonial video will also impact the cost. High-quality equipment will produce a higher quality video, but this will also increase the cost.

8. Location

The location of the video shoot is another important factor that affects the cost. Shooting on location can be more expensive than shooting in a studio.

9. Hired Talent

If you need to hire talent for your testimonial video, this will also increase the cost. Actors, models, and other talent can be expensive to hire.

10. Editing

The editing process is an important part of producing a high-quality testimonial video. However, this process can also increase the cost of the video.

11. Post-Production Expenses

Post-production expenses, such as color correction, sound design, and visual effects, can also add to the cost of a testimonial video.

Frequently Asked Questions

How much does a 1-minute testimonial video cost?

The cost of a 1-minute testimonial video can vary depending on different factors such as the location, equipment used, and the number of people involved in the production process. However, on average, a 1-minute testimonial video can cost anywhere from $500 to $2,000.

How much does a 3-minute video cost?

The cost of a 3-minute testimonial video can also vary depending on the same factors mentioned above. However, on average, a 3-minute testimonial video can cost anywhere from $1,500 to $5,000.

Can I buy pre-made testimonial videos?

Yes, some companies offer pre-made testimonial videos that you can purchase. However, it's important to note that pre-made testimonial videos may not be tailored to your specific needs and may not have the same impact as a custom-made testimonial video.

How long does it take to produce a testimonial video?

The time it takes to produce a testimonial video can vary depending on the complexity of the project. However, on average, it can take anywhere from 2 to 4 weeks to produce a high-quality testimonial video.

With Simple Testimonial, it's possible to produce a video testimonial in a matter of minutes.

What is the ideal length of a testimonial video?

The ideal length of a testimonial video is typically between 1 to 3 minutes. This length allows enough time to convey the message and provide valuable information without losing the viewer's attention.

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