How to Ask for a Review from Your Customers: 4 Battle-Tested Templates

Justin Berg
Co-Founder at Simple Testimonial
Last Updated:Β 
September 5, 2023
In This Article

The importance of online reviews cannot be overstated. With the increasing reliance on digital platforms for shopping, customers now heavily rely on reviews to make informed decisions about the products they purchase or the services they use.

In fact, a study revealed that 93% of consumers find online reviews for local businesses as helpful as product reviews on sites like Amazon. However, many businesses struggle with the best approach to asking their customers for reviews.

To alleviate this concern, we have compiled a collection of four tried-and-tested templates to solicit feedback from your customers.

These templates were designed with different industries and customer interactions in mind, ensuring a suitable approach for a variety of businesses. Implementing these templates can greatly improve your chances of receiving valuable reviews while maintaining a professional and pleasant customer experience.

Why Online Reviews Are So Important

Online reviews play a crucial role in today's business world, as they can significantly impact a company's brand reputation and trust among consumers. A majority of potential customers rely on online reviews to make informed purchase decisions, with approximately 4 out of 5 Americans checking them before committing to a purchase.

Customer reviews not only establish trust, but they also provide valuable feedback for businesses to improve their products and services. This feedback can help businesses address any issues or concerns, as well as identify areas for refinement. In turn, positive reviews attract more potential customers, while negative reviews can serve as a wake-up call for businesses to make necessary changes.

Moreover, online reviews help consumers make educated choices and reduce the chances of them feeling duped by unauthenticated claims made by a business. As a result, businesses that have a higher number of positive reviews tend to enjoy better customer relationships, leading to repeat purchases and a steady stream of new clients.

It's also essential for businesses to showcase customer reviews on their website and social media channels. Featuring positive reviews allows potential customers to gain insights into the quality of products and services, directly from the experiences of other customers. Additionally, these reviews can be used in targeted advertisements to highlight customer satisfaction.

How to Ask for a Review: 4 Winning Templates

Gathering customer feedback is essential for growing a business, and one effective method is asking for reviews. Here are four proven email templates to help you request reviews from your customers in a confident and clear manner.

Template 1: Post-Purchase Review Request

‍After a customer has made a purchase, they are more likely to provide their thoughts on the product or service. In this email, express gratitude, specify what you're requesting, and make it personal by addressing the customer by name.


Subject: Thank you for your recent purchase, [Customer Name]!
Body: Dear [Customer Name],We appreciate your business and hope you're enjoying your new [product/service].
We'd love to hear your thoughts on your recent purchase and invite you to leave a review by clicking the link below.
Your feedback helps us improve and helps other customers make informed decisions.
[Review Link]
Thank you for your time, and we look forward to hearing from you!
Best regards,
[Your Name]
[Your Company]


Template 2: Customer Service Interaction

‍Customers who have experienced positive interactions with your customer service team are valuable sources of reviews.

In this template, request a review related to the support they received.


Subject: How did we do, [Customer Name]?
Body: Hi [Customer Name],We're glad our customer service team could assist you recently.
We'd greatly appreciate it if you could share your experience by writing a review through the following link.
Your feedback helps us continually improve our customer service.
[Review Link]
Thank you for your time, and have a great day!
[Your Name]
[Your Company]


Template 3: Email Signature Review Request

‍Including a review request in your email signature is a subtle but effective way to remind customers of the importance of their feedback.

[Your Name][Your Title][Your Company]
P.S. If you've had a great experience with us, please consider leaving a review!
[Review Link]


Template 4: Social Media Review Request

‍Sometimes, reaching out to customers through social media platforms can be more engaging.

This template fits the casual tone of platforms like Twitter or Facebook.

Hi [Customer Name], Thanks for being a loyal customer of [Your Company]!
We'd be grateful if you could take a moment to share your feedback on our [product/service].
Reviews help us grow and better serve customers like you!
[Review Link]
Thank you,
[Your Name]


Using these templates to ask for reviews via email, customer service interactions, email signatures, and social media can help businesses gather valuable feedback and showcase their commitment to improvement.

Remember to keep the tone confident, knowledgeable, neutral, and clear while personalizing each request.

The Best Places to Get Positive Reviews

When looking for the best places to get positive reviews, consider focusing on platforms that are popular among consumers and widely trusted.

These include Google, social media platforms like Facebook, Yelp, and other review websites.

By leveraging these platforms, businesses can maximize their exposure and enhance their overall reputation.

  • ‍Google Reviews should be a primary target for businesses seeking positive reviews, as they appear directly in search results and are highly visible to potential customers. To encourage Google reviews, businesses can create a unique Google review link that leads customers to a landing page where they can write their reviews.‍
  • Social media platforms like Facebook offer another effective way to get positive reviews. Considering Facebook's massive user base, having a strong presence on this platform can significantly impact a business's online reputation. By setting up a Reviews page on your Facebook business profile, you can make it easy for customers to leave their feedback.‍
  • Yelp is a popular platform for local businesses, especially those in the food and service industries. Encouraging customers to write Yelp reviews can help boost a company's visibility and credibility on the platform, leading to more potential customers discovering the business. Since Yelp has strict guidelines regarding soliciting reviews, it is best to simply mention your business's presence on Yelp rather than explicitly asking for reviews.‍
  • Simple Testimonial allows you to do something different than 99%Β of your competitors that are focused on only written reviews. Video testimonials are extremely powerful, and can showcase the success stories of your happy customers on social media, on your website and even in paid ads.

Best Practices to Follow When Sending a Review Request

When sending a review request, it is important to follow certain best practices to ensure higher conversion rates and more honest opinions from your customers. One effective approach is to collect specific feedback from your customers. This can help you understand their customer journey better and identify areas for improvement.

Communication is key when asking for reviews. Make sure to keep it clear and concise, focusing on the benefits that providing a review could have for both your customers and your company. For example, explain how reviews help build trust in your brand, improve credibility, and result in better products and services.

When targeting potential reviewers, focus on your happy and loyal customers. These are the ones who are more likely to leave positive feedback and share their positive experiences with others. However, don't disregard the importance of unbiased reviews. Encourage all customers to leave honest opinions about your products and services, as this can help you learn and grow in areas you might not have realized needed improvement.

Incentives can be a powerful way to encourage customers to leave a review. Offering discounts, exclusive content, or invitations to special events can increase the likelihood of customers providing their feedback. However, it's crucial to ensure these incentives do not influence the customers' honesty and neutrality in their reviews.

Creating a strong personal connection with your customers can lead to higher chances of receiving reviews. By responding to reviews, you demonstrate that you value their input and are actively engaging with their feedback. This can enhance your brand reputation and promote a positive user experience.

Incorporating review generation strategies like embedding reviews on your website, sharing testimonials on social media, or showcasing them in promotional materials can encourage more customers to share their experiences. This user-generated content can help increase your conversion rates, allowing potential shoppers to feel more confident about choosing your company.

What Not to Do When Asking for a Review

When you request reviews from your customers, it's important to follow best practices to ensure you're collecting authentic customer feedback and avoid negative consequences. There are certain actions that you should avoid when asking for reviews to maintain your business's reputation and integrity.

One common mistake made by local businesses is requesting or incentivizing false positive reviewsβ€”this can backfire and damage your company's credibility. Your target should be genuine good reviews, and buying reviews or attempting to manipulate the rating system goes against these principles.

Aim for a high rating but remember that even a 5-star rating may look suspicious if it's comprised solely of glowing testimonials.

While negative reviews might seem discouraging, do not attempt to hide or delete them, as this can affect the authenticity of your review platform. Customers appreciate transparency, and removing negative reviews can undermine the trust they place in your business. Instead, address the negative feedback constructively and use it as an opportunity to improve your products or services.

When it comes to reaching out to customers, avoid bombarding them with constant review requests, as this can be intrusive and may impact your sales funnel. A more effective strategy is to implement regular notifications or utilize product pages on your company website, where customers can easily leave their reviews. This promotes a steady inflow of feedback without overwhelming your clientele.

It's also important to be mindful of the timing when asking for a review. The recency of a customer's experience with your business plays a significant role in the quality and relevance of their feedback. Asking for a review too soon may not allow enough time for the customer to form a well-rounded opinion about your product, whereas waiting too long may cause the experience to become less memorable.

Automate Your Review Request Process

Automating your review request process can save time and ensure consistency in reaching out to customers for reviews.

By utilizing email blasts and integrating review forms into your existing customer relationship management (CRM) system, you can streamline the process and make it more efficient.

Sending an email blast to your customers is an effective way to remind them about the importance of providing feedback.

Create a compelling and visually appealing email template that includes a direct link to the review form, making it simple for customers to share their thoughts. Personalize the email by addressing customers by their names to enhance their connection to your brand.

A well-designed review form can make all the difference in encouraging customers to leave reviews. Ensure that your form is mobile-friendly, easy to fill out, and includes all the necessary fields for customers to provide relevant details. You may also include rating scales or checkboxes for customers to indicate the aspects of your product or service they liked or disliked.

To nurture customer relationships, integrate an automated follow-up check-in system into your CRM.

After submitting their reviews, customers should receive a personalized thank-you message expressing your appreciation for their feedback. This establishes a long-term connection with your customers and promotes brand loyalty.

Frequently Asked Questions

What is the best way to request customer reviews?

The best way to request customer reviews is by being genuine and personal in your approach. Show appreciation for their business, emphasize the importance of their feedback, and make the process easy for them. For example, provide a direct link to the review platform or include clear instructions on how to leave a review.

Are there any free customer review templates available?

Yes, there are free customer review templates available online. For instance, Gartner offers 7 review request templates to help businesses ask for customers' feedback in a professional and friendly manner.

How can I ask for feedback from customers using a template?

To ask for feedback using a template, choose a template that fits your needs, customize it with your branding and specific message, and send it to your customer via email, social media, or another suitable communication method. Be sure to make the process of leaving a review as seamless as possible for your customers.

What is the best approach to ask for reviews on Facebook?

When asking for reviews on Facebook, you can create a post or message that encourages customers to share their experiences. Include a direct link to your Facebook reviews page, and sincerely express your gratitude for their input. Keep the tone friendly and genuine, and avoid pressuring the customer into leaving a review.

How can I request a 5-star review from a customer?

Instead of directly requesting a 5-star review, focus on providing an exceptional customer experience and then ask for honest feedback. By genuinely requesting their opinion, customers are more likely to provide a positive review if they felt satisfied with your product or service.


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