5 Types of Employee Videos: A Guide to Effective Use

Last Updated: 
September 11, 2023
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Employee videos have become a valuable tool for companies to showcase their culture, values, and mission to the outside world.

These videos also help businesses to engage with their employees and provide them with the necessary training to perform their jobs effectively.

In this article, we will explore the different types of employee videos and how they can be used to benefit your business.

Types of Employee Videos

When it comes to creating employee videos, there are various types that companies can produce to engage and inform their employees. Here are five types of employee videos that companies can create:

1. Onboarding Videos

Onboarding videos are an excellent way to welcome new hires and introduce them to the company's culture, values, and mission.

These videos can help new employees feel more comfortable and connected to the company, and they can also reduce the time and cost associated with traditional onboarding methods.

Onboarding videos can cover topics such as company history, organizational structure, and employee benefits.

2. Training Videos

Training videos are an effective way to educate employees on various topics, such as safety procedures, software training, and customer service.

These videos can be used to provide consistent training across different locations and departments, and they can also be used to refresh employees' knowledge on specific topics.

Training videos can be interactive, featuring quizzes and assessments, or they can be more passive, featuring demonstrations and lectures.

3. Corporate Culture Videos

Corporate culture videos showcase a company's values, beliefs, and work environment.

These videos can be used to attract new talent, retain current employees, and improve employee morale.

Corporate culture videos can feature interviews with employees, footage of the workplace, and examples of the company's values in action.

4. Employee Recognition Videos

Employee recognition videos are a great way to acknowledge and celebrate employees' achievements and contributions.

Employee recognition videos can help boost employee morale and motivation, and they can also help create a sense of community and appreciation within the workplace.

5. Employee Testimonial Videos

Employee testimonial videos feature employees sharing their experiences working for the company.

These videos can be used to attract new talent and showcase the company's culture and values.

Employee testimonial videos can also help build trust and credibility with potential clients and customers.

Understanding Employee Videos

Definition and Importance

Employee videos are a type of corporate video that features employees as the main subject. These videos are created to showcase the company culture, highlight employee achievements, and provide insights into the day-to-day operations of the business.

Employee videos are becoming increasingly important in today's corporate world. They are an effective tool for employer branding, recruitment, and employee engagement. By showcasing the company culture and highlighting employee achievements, employee videos help to attract and retain top talent.

Benefits and Challenges

There are several benefits to using employee videos in a corporate setting. Firstly, they provide a human touch to the company's branding efforts. By featuring real employees and their experiences, employee videos help to create a more authentic and relatable image of the company.

Secondly, employee videos can be used as a recruitment tool. By showcasing the company culture and highlighting the benefits of working for the company, employee videos can help to attract top talent.

However, there are also some challenges associated with creating employee videos. Firstly, it can be difficult to strike the right balance between showcasing the company culture and maintaining professionalism. Secondly, not all employees may be comfortable appearing on camera, which can limit the pool of potential subjects for the video.

Overall, employee videos are an effective tool for employer branding, recruitment, and employee engagement. While there are some challenges associated with creating these videos, the benefits of using them in a corporate setting far outweigh the drawbacks.

Top Benefits of Using Employee Videos

Employee videos are becoming an increasingly popular tool for businesses to improve their corporate and employee branding. They offer a unique opportunity to showcase the company culture and values, while also providing a platform for employees to share their experiences and perspectives. Here are some of the top benefits of using employee videos:

1. Better Employee Experience

One of the main benefits of using employee videos is that they can help create a better employee experience.

By sharing videos of current employees discussing their experiences and successes, potential new hires can gain a better understanding of the company culture and what it's like to work there. This can help attract top talent and reduce employee turnover rates.

2. Share The Story

Creating employee videos can also be a valuable experience for the employees themselves.

By giving them a platform to share their stories and perspectives, they can feel more engaged and connected to the company. This can lead to increased job satisfaction and a stronger sense of loyalty to the company.

3. Increased Employee Engagement

Another benefit of using employee videos is that they can help increase employee engagement.

By giving employees a voice and allowing them to share their experiences, they can feel more valued and appreciated.

This can lead to increased motivation, productivity, and overall job satisfaction.

Key Takeaways

To understand employee videos, it is essential to know what they are and how they work. Employee videos are short, engaging, and informative videos that provide an insight into the company's culture, values, and mission. They can be used for various purposes, such as recruitment, onboarding, training, and internal communication. Employee videos can be created in-house or by a professional video production company, depending on the budget and resources available.

There are different types of employee videos that businesses can use to achieve their goals. These include testimonial videos, onboarding videos, training videos, recruitment videos, and social media videos. Each type of video serves a specific purpose and can be used to engage with employees, attract new talent, and promote the company's brand. In the following sections, we will explore each type of video in detail and discuss how they can be used to benefit your business.

  • Employee videos are short, engaging, and informative videos that provide an insight into the company's culture, values, and mission.
  • There are different types of employee videos, including testimonial videos, onboarding videos, training videos, recruitment videos, and social media videos, that can be used to achieve specific goals.
  • Employee videos can be used to engage with employees, attract new talent, and promote the company's brand.

Frequently Asked Questions

What are some effective ways to use training videos for new employees?

Training videos are an effective way to onboard new employees. They can be used to introduce new hires to company policies, procedures, and culture. By providing a visual aid, training videos can help new employees retain information more easily. Additionally, training videos can be used to demonstrate how to use specific tools or software, which can be especially helpful for remote workers.

How can you use videos to showcase company culture to potential hires?

Employee testimonial videos are a great way to showcase company culture to potential hires. These videos feature current employees discussing their experiences with the company, highlighting the company's values, and promoting the company's mission. Additionally, videos that showcase company events, such as team building activities or volunteer work, can help potential hires get a sense of the company's culture.

What are some tips for creating engaging onboarding videos?

To create engaging onboarding videos, it's important to keep them short and to the point. Use a conversational tone and avoid using jargon or technical terms. Including visuals, such as animations or images, can help keep the viewer engaged. Finally, consider using humor or storytelling to make the video more memorable.

How can you use videos to highlight employee achievements and milestones?

Employee recognition videos are a great way to highlight employee achievements and milestones. These videos can include clips of the employee's work, testimonials from coworkers, and messages from management. By recognizing employees publicly, companies can boost morale and motivate other employees to work harder.

What are some creative ways to use videos for employee recognition?

In addition to traditional recognition videos, companies can get creative with how they recognize employees. For example, creating a "day in the life" video that follows an employee through their workday can be a fun and engaging way to recognize their contributions. Additionally, creating a video that highlights an employee's hobbies or interests outside of work can help build a sense of community within the company.

How can you use videos to communicate important company updates and announcements to employees?

Using videos to communicate important company updates and announcements can be an effective way to ensure that all employees receive the same message. These videos can be used to announce new products or services, changes to company policies, or updates on company goals. By using a video, companies can ensure that the message is clear and easily understood.

Start Using Employee Videos in Your Business

Employee videos have become an essential tool in any business's communication strategy, especially in today's remote work environment.

They can be used for a variety of purposes, from onboarding new employees to promoting company culture.

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