When it comes to marketing, video testimonials are a powerful tool.
Video testimonials provide social proof, allowing potential customers to see and hear from real people who have used a product or service.
In 2023, there are many video testimonial software tools available to make creating and sharing these videos easier. From basic filming and publishing to more advanced editing features, there is a tool for every need and budget.
In this article, we will explore the 12 best video testimonial software tools for 2023, providing a comprehensive guide to help businesses choose the right tool for their needs.
The 12 Best Video Testimonial Software Tools for 2023
If you are looking for the best video testimonial software tools for 2023, you have come to the right place. Here are the top 12 video testimonial software tools that can help you create high-converting customer testimonial videos.
With Simple Testimonial, businesses can easily gather video testimonials from their customers, share them on social media, and use them to improve their online reputation.
Simple Testimonial is the leader of the pack, and the #1 video testimonial software for a reason - it's simple, and not made overcomplicated (or overpriced) with extra bells and whistles.
Some of the core features of Simple Testimonial include customizable branding, automated video editing, and easy video sharing. Simple Testimonial offers a free trial and a variety of pricing plans to fit businesses of all sizes.
- Simple user interface, and easy-to-use: Simple Testimonial was built on the premise of being easy-to-use, without being overly convoluted with expensive features.
- Customizable testimonial forms: The customer testimonial forms are fully customizable, including the ability to adapt text, logos and colors.
- Easy widget embeds in a few clicks: The widgets for displaying video testimonials are customizable, load fast and can be embedded on-site in a matter of a few clicks.
- Slack support and access to the founding team: Compared to other solutions on this list, Simple Testimonials offers personalized 1-on-1 support via their Slack channel where you have access to their founders to ask questions, request features and solve your questions in real-time.
Plans and Pricing:
Simple Testimonial offers a free trial and three pricing plans starting at $37 per month.
2. Video Ask
VideoAsk is a conversational marketing tool designed to facilitate personalized, face-to-face interactions at scale.
Leveraging cloud-based video chat technology, it enables businesses to record a message and share it with their audience via a link or embedded video on their website.
The software is well-suited for marketing, HR, and sales purposes, making it a perfect tool for businesses seeking to humanize their sales funnel, gather authentic testimonials, and screen job applicants without time-consuming phone calls.
- Personalized Interaction: It allows businesses to add a human touch to their operations, enhancing trust and leading to higher conversion rates.
- Multiple Response Formats: It offers the option to interact using text or audio, and collect responses in multiple formats.
- Integration Capabilities: VideoAsk can be integrated with other platforms like Calendly and booking software, streamlining processes and making it easier to schedule sessions directly from the videoask.
- Automated Transcriptions: All audio and video responses are automatically transcribed into text, making it easy to capture keywords and keep track of interactions.
Plans and Pricing:
VideoAsk offers a free version and two paid plans:
- Free version: $0/month. It provides basic functionalities with limited features.
- Grow Plan: $24/month (paid annually). This plan offers additional features and capabilities.
- Brand Plan: $40/month (paid annually). It offers even more features and is designed for larger businesses.
Boast.io is a comprehensive video testimonial software designed to facilitate the collection and sharing of customer testimonials.
The platform simplifies the process of gathering video testimonials, offering responsive, mobile-friendly forms that customers can use to record videos from any camera-enabled device.
Boast.io integrates easily with business websites, allowing for the approval and publication of new testimonials with a single click.
Besides video testimonials, Boast.io offers features for collecting online reviews on major platforms like Google, Facebook, and Yelp, conducting customer surveys, and managing user-generated videos.
This solution is ideally suited for businesses looking to leverage customer feedback to boost credibility, enhance marketing efforts, and increase sales.
- Robust Form Builder: Boast.io provides a comprehensive form builder with a variety of field options and features. The forms allow you to collect user-generated content and valuable customer feedback.
- Sequences: These are email and SMS drip campaigns for automating your feedback requests. You can automate emails and SMS to your customers requesting feedback, schedule a series of requests to nurture customers and increase response rates, and gather feedback at regular intervals, such as monthly or quarterly, by scheduling requests.
- Response Management: Responses allow you to manage all of your customer feedback, reviews, and testimonials in one place. This feature includes collecting photo and video feedback, understanding sentiment changes over time, standardizing data collection formats (like NPS, CSAT, CES, or 5-star format), and organizing responses based on location, staff, and custom tags. You can also share feedback, reviews, and testimonials on your social channels, and import or export testimonials and reviews.
- Integrations: Boast.io allows you to integrate with a variety of tools to make the most out of your feedback collection and response process. It enables you to set up newly approved testimonials and reviews to automatically publish to your Facebook page.
Plans and Pricing:
Boast offers a free trial and three pricing plans starting at $59 per month.
Vouch is a software platform that allows users to communicate effectively and more personally through short, authentic video clips.
This makes it a useful tool for teams looking for a more engaging and interactive way to collaborate and share information.
Vouch is best for businesses and organizations that frequently use video as a medium for communication and wish to have a more convenient and user-friendly method to manage these videos.
- Customizable Branding: This feature allows users to modify and personalize the look of their Vouch platform to better align with their brand. Vouch branding can be removed and fully customised to your own brand as part of their Starter and Team plans.
- Collaboration: Vouch allows you to invite and work with your wider team, based on the seat limits of the plan you are subscribed to. This feature promotes team coordination and seamless workflow.
- User Interface: The software's user interface is designed for a smooth user experience, which can make navigating through the software and using its features a lot easier.
- Unlimited Video Collection: Vouch allows you to create an unlimited number of videos across all plans, making it suitable for heavy video usage without the worry of hitting a cap.
Plans and Pricing:
Vouch has a free plan and a Starter plan which costs $150 per month. The free plan includes three user seats and one live campaign.
The Starter plan offers up to 5 seats, unlimited live campaigns, custom branding (including subdomains), editable transcriptions, and HD downloads.
5. Vocal Video
VocalVideo.com is a video testimonial software designed to streamline the process of capturing, editing, and publishing video testimonials.
It is designed for marketers, brands, or any individuals in need of a comprehensive platform for video testimonial generation.
The platform stands out in the market with its robust editing features that enable users to produce polished testimonial videos quickly and easily.
The software automates every step of the video creation process, making it an ideal choice for users who are looking for an easy-to-use solution for video testimonials.
- Turnkey Editing and Branding: Users can create edited and branded videos without needing to struggle with additional editing software. This feature includes the ability to trim a video, add graphics, apply licensed music, include your branding, switch from video to audio, and create transcripts for SEO.
- Automated Branding: The platform allows users to define their branding colors and logos, which are automatically added to the video drafts. It also includes an automatic addition of the interviewee's name and title to each video.
- Customizable Video Collectors: Vocal Video users can localize a video Collector or make specific copy edits on all pages. They can set up a Collector to transcribe in one of 21 different languages.
Pricing and Plans:
Vocal Video has only annual billing plans, or quarterly billing plans.
- Annual billing plans start at $33 per month (billed at $396 yearly)
- Quarterly plans started at $99 per month, billed quarterly at $297.
6. Trust Mary
Trust Mary is a website enhancement software that primarily enables users to display and manage customer reviews and testimonials through a widget loaded on their websites.
This tool not only allows businesses to showcase their customer satisfaction, but also measures the number of times the widget's code has been loaded on the website.
The software is best suited for businesses that aim to increase their online credibility and reputation by demonstrating social proof through customer testimonials and reviews.
- Widget Display: Trust Mary employs a widget-based display system that integrates customer testimonials and reviews on your website.
- View Tracking: The software tracks the number of times the widget's code has been loaded on the website, allowing users to gauge widget usage and site visitor interaction.
- Automatic Widget Resurfacing: If the view limit of the widget is reached, it becomes hidden until the limit resets. There is no loss of reviews or information during this period, and the widget reappears automatically once the limit resets.
Pricing and Plans:
TrustMary has a free plan that allows up to 200 monthly "views"**. Other plans include monthly plans starting at $19 per month, with the most expensive plan being $129 per month, with up to 100,000 monthly views.
**Note: An important metric used by TrustMary is "views", which tracks how many times a widget’s code has been loaded on your website. This means that every time someone visits your site and loads the widget, one view is counted towards your limit. If the limit is reached, the widget is hidden until the limit resets, at which point it reappears automatically. During this time, no reviews or information are lost.
Vidmonials is an advanced video recording software that provides robust remote video recording capabilities.
The software enables users to send a web link to individuals, prompting them to make a video, which can be particularly useful for creating customer video testimonials and video resumes for job applications.
With Vidmonials' smart widgets, users can easily record and post videos on their websites. It's typically used by freelancers, mid-size businesses, and small businesses.
- Remote Video Recording: Vidmonials offers remote video recording abilities, allowing users to send a web link to anyone to create a video.
- Video Testimonials Collection: The software is handy for collecting video testimonials from customers, thus providing authentic reviews and increasing trust.
- Video Management on Social Media and Website: Vidmonials also helps manage these videos on social media platforms and websites, improving brand visibility and engagement.
- Smart Widgets: With smart widgets, users can effortlessly record and post videos directly to their websites, making the process of sharing testimonials straightforward and efficient.
Pricing and Plans:
Vidmonials' pricing starts from $29.00 per month.
The pricing model is a subscription, and there is also a free trial available (no credit card required).
Bonjoro is a customer engagement app designed to enable users to connect with their customers through personalized videos.
It has a user-friendly interface with powerful integrations, making it suitable for businesses aiming to increase customer engagement and conversion.
Bonjoro allows users to send videos to intended targets, thus boosting interaction and achieving set business goals.
It's best for both startups and growing businesses, given its versatile features that include CRM, CSV data uploads, and connectivity via Zapie
- Personalized Videos: The app allows users to send personalized videos to intended targets, which can significantly enhance customer engagement.
- Integration: With over 1000+ integrations with Zapier, Bonjoro can seamlessly fit into an existing workflow, providing the ability to create a detailed customer funnel.
- CRM and CSV data uploads: Bonjoro provides a CRM and enables CSV data uploads for a thorough and filtered customer approach.
- Custom Branding: The software offers custom branding, making it possible for users to send videos via their own email ID or animate messages using HTML, thus enhancing brand presence.
Pricing and Plans:
Bonjoro offers three pricing plans:
- Personal Plan: Free forever, suitable for entrepreneurs and startups. This plan includes unlimited screen recordings and text testimonials, and a 'Wall of Love' for testimonials.
- Starter Plan: Custom branding for growing businesses, including CTA buttons on your videos and 2 testimonial publishables. A free 14-day trial is available for this plan.
- Most Popular Plan: Unlimited videos for those sending at scale, 3 testimonial publishables, group videos, more features, and increased limits. This plan also offers a free 14-day trial.
9. Story Prompt
StoryPrompt is a video engagement platform designed to simplify the process of sending and collecting personal videos.
This tool allows businesses to engage with their customers, teams, and community through interactive video messages.
It is particularly useful for businesses and community builders interested in capturing stories, testimonials, and user-generated content for promotional purposes.
The software operates asynchronously, enabling respondents to reply at their convenience, and from any device.
- Asynchronous Video Collection: This feature lets users collect video responses from respondents at any time, thus eliminating the need for scheduling or conflicts.
- Transcription and Captioning: All videos collected through StoryPrompt are automatically transcribed and captioned, ensuring accessibility and ease of understanding.
- Video Testimonials: StoryPrompt simplifies the process of collecting video testimonials from customers and employees, and even automatically applies the user's branding to the videos.
- Video Editing Tools: The platform comes with a simple video editing suite, allowing users to add their branding, titles, music and make other edits to the received videos.
Pricing and Plans:
Story Prompt has a free plan that includes 25 video responses, as well as monthly plans starting at $39 per month.
Testimonial.to is an interactive video testimonial software that facilitates the collection of customer testimonials.
It is designed to simplify the process of gathering social proof for businesses, such as customer reviews and testimonials, which can significantly enhance their marketing efforts.
This tool is particularly beneficial for businesses that frequently interact with customers, such as online course platforms, where user feedback is critical for growth and sales.
The software allows businesses to create a landing page where customers can record their testimonials and leave reviews in text, which are then automatically stored in the user's dashboard for future use.
- Video Testimonial Collection: This feature provides users with a landing page where customers can record their testimonials and leave reviews via text. Once the video review has been recorded, it's automatically stored in the user's dashboard.
- Ease of Sharing: Testimonial.to allows for testimonials to be easily shared on social media, blogs, websites, and more. It also allows for testimonials to be downloaded and used in various marketing materials such as sales pages, email campaigns, or social media posts.
- Workspace Management: Users can create a dedicated workspace to manage the content they receive from customers. For example, one can name their testimonial space and set testimonial goals.
- User-Friendly Interface: The platform has a user-friendly design, making it easy for customers to submit their testimonials in either text or video form.
Pricing and Plans:
Testimonial.to offers various pricing plans to cater to different user needs. It starts with a 7-day free trial which allows users to start with 10 text testimonials and 2 video testimonials. Beyond the trial period, they offer three different paid plans:
- Free Plan: This plan is free and provides basic functionalities.
- Premium Plan: This plan is priced at $60.
- Ultimate Plan: This plan is priced at $180.
- Agency Plan: This plan is priced at $300.
Senja.io is a versatile software tool specifically designed to streamline the process of collecting, managing, and sharing customer testimonials.
It caters to the needs of businesses looking to showcase customer satisfaction through video or text testimonials, thereby helping to attract potential customers and drive sales. The software is ideal f
- Testimonial Collection: Senja.io allows users to create testimonial collection forms quickly and efficiently, thus facilitating the process of collecting customer feedback.
- Testimonial Management: It enables users to manage and categorize testimonials into different projects, which can be a big help for businesses managing multiple websites or brands.
- Sharing and Integration: The software offers seamless sharing of testimonials across various platforms, particularly on social media such as Facebook, Instagram, and Twitter. It also supports automatic syncing of reviews from platforms like Google, Capterra, G2, Yelp, and more.
- Customization and Branding: Senja.io provides options to remove Senja branding and connect a custom domain to the forms and testimonial displays. This feature offers businesses a more personalized experience for their customers.
Pricing and Plans:
Senja.io offers different pricing plans, each catering to varying business needs:
- Free Plan: It provides access to the basic functionalities, allowing users to collect, manage, and share up to 15 text and video testimonials.
- Starter, Pro, and Team Plans: These packages offer unlimited text and video testimonials along with advanced features like the ability to remove Senja branding, connect a custom domain, and integrate with over 5000+ apps via Zapier.
- Agencies & Enterprise Plan: It's designed for larger organizations with custom requirements. The specific details and pricing for this plan can be obtained by contacting the Senja team directly.
12. Social Juice
SocialJuice.io is a comprehensive platform designed to help businesses collect, import, and manage reviews and testimonials. It primarily targets organizations that seek to enhance their credibility and brand authenticity by leveraging social proof, whether they are small or large, B2C or B2B.
The software simplifies the process of gathering and publishing testimonials, ensuring ease of use without requiring technical skills.
With SocialJuice.io, users can import existing testimonials from multiple platforms, manage their own space, and consolidate all their reviews in one place, making it ideal for businesses interested in boosting their conversion rates and establishing deeper connections with their customers.
- Customizable Forms & Widgets: Users can ask for specific information using customizable forms. This includes the company name, job title, star rating, etc., enabling businesses to tailor their feedback collection process to their specific needs.
- Review Approval: This feature allows users to approve testimonials before they are published on their website, maintaining control over their public image and ensuring only relevant and appropriate testimonials are shared.
- Testimonial Import: Users can import their existing testimonials from over 15 platforms. This consolidates their testimonials in one place, saving time and resources.
- Team Collaboration: SocialJuice.io allows users to invite team members or clients into a specific workspace. This enables effective collaboration and allows multiple stakeholders to manage their own space and testimonials.
Pricing and Plans:
SocialJuice's pricing start at $29 per month, with custom plans starting at $119 per month and $19 per extra "space".
Why Video Testimonial Software is Essential for Businesses
Video testimonial software is becoming an essential tool for businesses to collect and showcase customer feedback. It allows businesses to capture authentic customer experiences in a visual format, making it easier for potential customers to relate to the product or service being offered. Here are some reasons why video testimonial software is essential for businesses:
1. Builds Trust
Trust is a crucial element in any business-customer relationship.
Video testimonials are a powerful way to build trust because they provide social proof that the product or service being offered is effective and trustworthy.
By showcasing real customers sharing their positive experiences, businesses can demonstrate that they are trustworthy and reliable.
2. Increases Conversions
Video testimonials can significantly increase conversions because they are more engaging and persuasive than written testimonials.
According to a report by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand's video.
Video testimonials provide a visual representation of the product or service being offered, making it easier for potential customers to imagine themselves using it.
3. Provides Valuable Feedback
Video testimonials provide businesses with valuable feedback that can be used to improve their products or services.
By listening to customer feedback, businesses can identify areas where they need to improve and make the necessary changes.
This can lead to increased customer satisfaction and retention.
4. Saves Time and Effort
Collecting video testimonials manually can be time-consuming and labor-intensive.
Video testimonial software automates the process, making it easier and faster to collect and manage customer feedback.
This allows businesses to focus on other aspects of their operations while still collecting valuable feedback from their customers.
In summary, video testimonial software is essential for businesses looking to build trust, increase conversions, receive valuable feedback, and save time and effort.
By using video testimonials, businesses can showcase their products and services in a more engaging and persuasive way, leading to increased customer satisfaction and loyalty.
Factors to Consider When Choosing Video Testimonial Software
When choosing video testimonial software, there are several factors to consider to ensure that the software meets your needs. Here are some of the most important factors to consider:
1. Ease of Use
The software should be easy to use for both you and your customers.
The user interface should be intuitive, and the software should guide users through the process of creating and submitting video testimonials.
2. Customization Options
The software should allow you to customize the look and feel of the video testimonial widget to match your brand.
This includes the ability to change colors, fonts, and logos.
3. Video Quality
The software should allow users to record high-quality videos with good lighting and sound.
The software should also have the ability to compress videos without sacrificing quality.
4. Integration Options
The software should integrate seamlessly with your website, email marketing software, and other tools you use to collect and manage customer data.
5. Analytics and Reporting
The software should provide analytics and reporting features that allow you to track the performance of your video testimonials.
This includes metrics such as views, engagement, and conversion rates.
6. Customer Support
The software should provide excellent customer support to help you troubleshoot any issues you may encounter.
This includes a community such as Slack, email support, as well as online resources such as a knowledge base and user forums.
By considering these factors when choosing video testimonial software, you can find a tool that meets your needs and helps you collect high-quality video testimonials from your customers.
In conclusion, choosing the right video testimonial software tool can be a daunting task.
With so many options available, it can be hard to know which one is the best fit for your needs.
But - by doing your research and considering factors such as ease of use, pricing, and editing capabilities, you can find the perfect tool for your business.
Ultimately, the right video testimonial software tool for your business will depend on your specific needs and goals.
By considering the features and benefits of each tool and doing your research, you can find the perfect fit for your business and start creating high-quality video testimonials that will help you build trust and credibility with your audience.