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The Interactive Advertising Bureau of Canada (IAB Canada) is a not-for-profit trade association that oversees the digital marketing and advertising industry in Canada. They are committed to developing, promoting, and supporting best practices within the interactive media marketplace. Through thought leadership, research, multi-stakeholder initiatives, and providing education and certification to professionals, they work to ensure the stability and growth of the digital advertising sector in Canada. IAB Canada also acts as a vital connector for marketing and media communities, fostering meaningful relationships with stakeholders across the industry.