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Glossary

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Trust badges

t

Symbols or icons displayed on websites or materials to indicate trustworthiness and security.

Trust signals

t

Visual or auditory cues that indicate trustworthiness, often used in marketing and design.

Trustworthy sources

t

Reliable and credible individuals or entities that are trusted for information or guidance.

User-generated content (UGC)

u

Content created by consumers or users of a product or service, showcasing their experiences.

Validation

v

The process of confirming or verifying the accuracy or legitimacy of something.

Virality

v

The phenomenon of content spreading rapidly and widely across social media and other online platforms.

Word of mouth

w

Information or recommendations passed verbally from person to person, typically trusted and influential.

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